Brand Intake for Your Business

Tell us about your brand.

This helps us write copy, design pages, and run ads that actually sound like you — not generic agency output. Answer in your own words. Bullets, fragments, rambles — all welcome.

Time: 45–90 minutes. Doesn't need to be one sitting. Doesn't need to be polished.

Tip: The raw voice is the point. Write the way you'd explain it to a new employee, not the way you'd write a brochure.

1. Who you are

Basics so we can route this back to you.

Your name*

Your role

Email*

Phone

Business name* Website

2. Brand overview — the 30-second version

In 2–4 sentences, who are you and who do you serve?

3. Mission + why you exist

Your one-line mission — what are you here to do? Why you exist — what problem in your industry made you build this? What were you frustrated by? What did you see others getting wrong?

4. What you believe in

5–7 beliefs that shape how you operate. Format: "We believe X because Y." — don't have to be revolutionary, just true to how you actually work.

5. Core values (internal)

3–5 values that guide your team — how you hire, train, and decide what's a yes or a no.

6. Who you help — your ideal client

Bullet form is fine. Cover: demographics, life stage, what they've already tried, what they're feeling, and who you don't want.

7. Problems you solve

Practical problems (things they don't know how to do) Emotional problems (how they feel about it) Deeper problems (the bigger life thing underneath)

8. What makes you different

Why do clients choose you over the next option? Be specific. Avoid "we care more" or "quality service" — aim for 4–6 things a competitor literally cannot say.

9. Brand voice

10 adjectives for how you want to sound Sounds like X, never like Y Phrases you love (would happily put on a billboard) Phrases you hate (if you saw these in our copy you'd want to fire us)

10. Customer pain points — in their words

When clients first reach out, what do they actually say? Quote verbatim if you can — snippets from emails, DMs, first-call notes. These become our ad hooks and LP openers.

11. Taglines + brand statements

Existing taglines or slogans (if any) Internal one-liner — how you describe yourselves to yourselves External one-liner — how you'd introduce yourselves at a chamber-of-commerce event

12. Practical details

Anything you have handy. Can also send separately via email.

Address, social handles, logo files, brand colors, preferred fonts, services, pricing tiers, existing style guides…

13. Things you'd never want to see

Short list of content rules — what you don't want associated with your brand.

Partial answers are fine. We'll follow up if anything's unclear.

Tell us about your brand.

1. Who you are

2. Brand overview — the 30-second version

3. Mission + why you exist

4. What you believe in

5. Core values (internal)

6. Who you help — your ideal client

7. Problems you solve

8. What makes you different

9. Brand voice

10. Customer pain points — in their words

11. Taglines + brand statements

12. Practical details

13. Things you'd never want to see

Got it. Thank you.